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Media that moves progress forward, not division.

Media today is dominated by negativity, polarisation and shrinking attention spans. Positive initiatives and social progress get little airtime, and trust in news keeps declining. Happy Times develops and distributes constructive content that puts social progress centre stage, through digital platforms, storytelling and partnerships with impact-driven organisations, combining reach, editorial quality and strategic distribution.

Happy Times
Est.
2026
Based in
Amsterdam
CEO
Maartje Bregman
Transition market
Social transition
Website
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Happy Times
How it works

Happy Times develops and distributes constructive content that puts social progress centre stage. Through digital platforms, storytelling and partnerships with impact-driven organisations, it offers an alternative to traditional news logic, combining reach, editorial quality and strategic distribution.

Market size
€5B (NL media)
CAGR
15%

From an attention economy built on negativity to media that reinforces progress: shifting focus from incident to solution, from polarisation to perspective.

Huddles collaboration

Huddles has worked closely with Happy Times since 2026: on the cap table, in the room.

Why we backed them

Media today is dominated by negativity, polarisation and shrinking attention spans. Positive initiatives and social progress get little airtime, while trust in news and institutions declines, leaving impact-driven organisations struggling to tell credible stories.

How Huddles engaged

We co-build from the inside: backing Happy Times through the pre-seed fund, with hands-on studio support on strategy, hiring and go-to-market.

Where they stand

Partnership contracted with Huddles in February 2026.

Timeline
2024
Founded Happy Times Magazine B.V.
Feb 2026
Partnership contracted with Huddles
Maartje Bregman
Cheerleaders for good, that's us, but Huddles is that for us. When we had to rebrand and push through, there was no distance, just a team standing next to us. Together you get further.
MB
Maartje Bregman
Founder
Next venture
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We co-found the ventures driving the energy, resource and social transitions, with people first.

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Impact begins
with people.