Media today is dominated by negativity, polarisation and shrinking attention spans. Positive initiatives and social progress get little airtime, and trust in news keeps declining. Happy Times develops and distributes constructive content that puts social progress centre stage, through digital platforms, storytelling and partnerships with impact-driven organisations, combining reach, editorial quality and strategic distribution.

Happy Times develops and distributes constructive content that puts social progress centre stage. Through digital platforms, storytelling and partnerships with impact-driven organisations, it offers an alternative to traditional news logic, combining reach, editorial quality and strategic distribution.
From an attention economy built on negativity to media that reinforces progress: shifting focus from incident to solution, from polarisation to perspective.
Huddles has worked closely with Happy Times since 2026: on the cap table, in the room.
Media today is dominated by negativity, polarisation and shrinking attention spans. Positive initiatives and social progress get little airtime, while trust in news and institutions declines, leaving impact-driven organisations struggling to tell credible stories.
We co-build from the inside: backing Happy Times through the pre-seed fund, with hands-on studio support on strategy, hiring and go-to-market.
Partnership contracted with Huddles in February 2026.

“Cheerleaders for good, that's us, but Huddles is that for us. When we had to rebrand and push through, there was no distance, just a team standing next to us. Together you get further.”
Impact begins
with people.